Suja Organic

Wellness culture on the internet has gone too. damn. far.
Seriously, my own nightstand is full of Gua Sha’s and red light therapy masks.
So it wasn’t hard to channel our collective wellness truths into a campaign for hardworking juices made of immunity boosting, vitamin rich juices and shots made of roots, fruits and superfoods.
It’s time we all say no to whatever Gwyneth’s selling and say yes to some wellness that actually works.

:15 OLV:

:06 OLV:

Wellness culture ballooned to oblivion on social.
So, we tasked ourselves to counterbalance the crazy with some Wellness That Actually Works messaging across social platforms.

Paid social videos:

Paid static IG stories:

It takes a special group of people to talk about coffee enemas and V-steaming regularly, and with a straight face.

Agency: BarkleyOKRP
ECD - Berk Wasserman
SVP CD- Stacia Weiss, Andrew Diperi
VP CD - Andrea Knowles
CD - Lindsay Dyer
SR Copywriter - Laura Piper
SR Designer - Catherine Schreiber
Copywriter - Geli Hornewer
Art Director - Lacey Paul
Director of Production - Brooke Woodruff
Social Producer - Kyla Cherry