Follow the Call
Panamá is a destination unlike anywhere else on earth. Its adventurous spirit and colorful cultures appeal only to a certain kind of adventurer: one seeking a bolder, faster, more authentic travel experience. Not everyone hears the call, and we like it that way. Follow the Call was a campaign designed to promote the unique pull of adventure-based tourism in this small but mighty country.
Our talented dancers brought to life the idea of this undeniable “call”, dancing their way through wild adventures to ultimately discover what brought them to Panamá - the rare tropical Blue Macaws of the rainforest, the wild spirit of the indigenous communities, or the blue waters of the Pacific and Caribbean oceans.
Director’s Cut:
:06 Cutdowns
Banner elements featured a textural pattern created by local artist Mariery Young, as well as a custom typeface created by Isabel Taborga and I.
Updated photography with a new style and color palette highlighted a three key elements to the campaign strategy: green rainforest adventures, the blues of both Caribbean and Pacific waters, and the rich hues of Panamá’s seven indigenous tribes.
- CAMPAIGN RESULTS -
20+ million views across social | 30% increase in web traffic | 30% growth in social
…aaaand a few behind the scenes photos for good measure.
It it possible to have any more fun on a shoot? The world may never know.
Agency: Beautiful Destinations
CCO: Alex Foster
CD: Hollie Fraser, Lindsay Dyer
AD: Isabel Taborga
Designer: Rebecca Teeple
Director: Anders Lindwall
DP: Andrew Ellis
Head of Production: Taylor Schomann
Senior Producer: Michael Anderson
Photographer/Editor: Logan Armstrong
VFX Artist: Keane Luong
Senior Post-Production Manager: Oliva Mazzetti
Post-Production Manager: Ethan Cannon
Account Director: Remy Olyha
Account Manager: Kenzie Grubbs
Jr Account Manager: Alex Dudich
Project Manager: Tara Allen
A WORLD of thank-you’s to the dance team that made this idea possible:
Choreographer: Andrea Miller
Dancers: Runako Campbell, Omri Drumlevich, Liana Kleinman
Fun fact: I shot some of the underwater scenes!