Visit the USA
For international travelers considering a trip to the United States, only a few key cities come to mind: New York, Los Angeles, San Fransisco, and maybe, maybe Chicago. In partnership with Visit the USA, we sought to create inspiring content that highlights all kinds of unique, lesser known places across our great 50 states.
Hero films told real stories of roadtrip style itineraries. Supporting cut-downs caught major interest across social media channels. And when it’s time to pull the trigger on a trip to the USA, blog articles with itinerary content provided top recommendations, from hotel stays to the best bites in town. In total, we delivered over 1,000 unique asset deliverables for this year’s United Stories campaign.
Webby Award, Tourism & Leisure
AdForum Editor’s Pick
- CAMPAIGN RESULTS -
1.1 billion social media impressions | 107% increase in engagement rates | 1.13 million new visitors to the USA
Hero Stories
:45 Stories
:30 Stories
:15 Stories
Photography
TV Spot
Agency: Beautiful Destinations
CCO: Alex Foster
CD: Lindsay Dyer
AD: Isabel Taborga
Designer: Rebecca Teeple
Cinematographer: Clare Thurkett, Chris Shepherd, Logan Armstrong
Photographer/Editor: Logan Armstrong
Head of Production: Taylor Schomann
Senior Producer: Michael Anderson
Senior Post-Production Manager: Oliva Mazzetti
Post-Production Manager: Ethan Cannon
Account Director: Remy Olyha
Account Manager: Kenzie Grubbs
Assistant Account Manager: Alex Dudich
Project Manager: Tara Allen