Soda like it’s 1999 with the
Slice Summer Time Machine
Not another healthy soda competitor. A better-for-you beverage comeback story for the ages.
In a retail space saturated by OliPop and Poppi, we knew Slice’s recipe for success was to capitalize on the brand treasure that nobody else had: the nostalgic flavors akin to their original 80’s and 90’s soda formula. Our team reintroduced Slice as the only healthy soda with all the fizz, flavor, and retro vibes Gen Z & Millennials crave, without the sugar bomb.
We brought a Slice of nostalgia to the internet by going analog. Influencers were sent real working fax machines and answering machines (shoutout Ebay for real) to help announce Slice’s epic return.
Then, Poppi got into hot water sending $25K vending machines to influencers.
We took a different approach and fizzed some sh*t up.
Enter “Throwback Pricing”: we activated 50¢ retro vending machines and 50¢ cans in select stores across cities like Chicago, Denver, and LA, resulting in a 3100% sales lift. The machines required real quarters to deliver an authentic 90’s experience, and partners like the iconic Wiener’s Circle in Chicago transformed soda sampling into cultural throwback block parties.
Our health-conscious audience of nostalgic soda lovers were hooked. On the ground content creators, partner influencers and block party hosts like Weiner’s Circle Chicago got the word out across social platforms of Slice’s iconic comeback.
Paid social promoted Throwback Pricing via bold colors and fun headlines.
Organic photography (shot on film! Real film!) brought the nostalgic summertime vibes to algorithms everywhere.
So, how’d we do? Glad you asked.
Our campaign generated 295.7M Impressions: a massive breakthrough for a challenger brand. Slice’s nostalgia-infused positioning cut through the noise, reached new audiences, and made a forgotten soda one of the most talked-about brands in the category.
In just one quarter, Slice became the #2 healthy soda brand, going from virtually nonexistent to beating Poppi with its cult-like following.
Slice captured the hearts and attention of healthy soda drinkers through activations that earned attention rather than buying it.