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Beefeater 24

The Beefeater 24 Red Gallery

To launch Beefeater's new gin, Beefeater 24, we created an experience highlighting the new red bottle.

3 pop-up art galleries in New York, Chicago, and Art Basel Miami.

24 unique pieces by up-and-coming artists in each show.

2 perspectives. GLASSES OFF. GLASSES ON.

Cheers to the new Beefeater 24.

 

Team Caitlindsay acted as advertising creatives and fine artists in this project.

We helped artists transform their unique pieces of work...

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... into a unique piece with two perspectives.

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The art gallery became an augmented reality experience with just a pair of red tinted glasses.

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Agency: Y&R New York
CCO: Leslie Sims
CD: Miranda Dean
CD: Josh Schildkraut
ACD: Hans Schenck
ACD: Anthony DiMichele
CW: Lindsay Dyer
AD: Caitlin Hickey
Director Experiential NA: Catherine Patterson
Senior Integrated Producer: Jill Toloza
Global Content Director: Alex Foster
Photographer/Videographer: Rebecca Canavan